OHI-S Dental Marketing and Dental Business Administration Strategies for Success by Dr. Christopher Phelps

6 lessons + 1 free (6h 29min)

Dr. Christopher Phelps’ protocols for dental marketing and dental business administration in a clinically oriented online workshop!

Manage and run your dental business according to the protocols of one of the most successful dental practitioners in the USA, Dr. Christopher Phelps! He is a practing dentist and an Amazon best-selling author on dental marketing and dental business management!

During the course, you will learn about:

– Stratеgies to build the right team for your dental clinic

– Dental marketing protocols for small dental offices

– Stratеgies for successful long term dental marketing campaigns

– Calculating and utilizing return on investment (ROI).

This course is your guide to learning all the business aspects of dentistry and the most influential marketing strategies in modern dental care!

The OHI‑S Dental Marketing and Dental Business Administration: Strategies for Success by Dr. Christopher Phelps course is best for dentists, practice owners, and clinic managers who want structured, training in marketing psychology, patient acquisition, and business systems tailored to dentistry. It emphasizes practical strategies for sustainable growth, profitability, and patient retention.

Who Should Enroll
General dentists & specialists aiming to grow their practice with proven marketing and business strategies.
Practice owners seeking to improve profitability, streamline operations, and attract more of the right patients.
Clinic managers & administrators responsible for implementing marketing campaigns and managing business workflows.
Early‑career dentists preparing to transition from clinical focus to practice ownership.
Residents & fellows interested in the entrepreneurial and business side of dentistry.
What You’ll Learn
Dental marketing strategies: patient psychology, referral systems, and digital marketing tailored to dental practices.
Business administration: financial management, scheduling systems, and operational efficiency.
Patient retention: communication techniques and loyalty programs to keep patients engaged long‑term.
Growth frameworks: scaling practices sustainably without sacrificing quality of care.
Case‑based lessons: real examples from Dr. Christopher Phelps’ own practice success stories.

 

+ Topics:

Lesson 1.Optimizing Your Dental Team for Marketing Success

– Transform marketing into a structured discipline for your clinic team

– Protocols to shift dental marketing from uncertainty to precision

– Defining clear roles and responsibilities within the dental team

– Protocols for effective communication channels within the team

– Protocols to foster a collaborative and patient-centered approach to care

– The Kolbe review

– The 12 Kolbe strengths

– How do you use Kolbe?

– Analysis of everyday situations of internal and external marketing.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 2.Building and Leading Your Dental Dream Team: Hiring and Guiding Employees

– The importance of a skilled and cohesive dental team

– Key roles within a dental clinic, such as dentists, dental hygienists, dental assistants, and administrative staff

– Creating job descriptions and responsibilities for each role

– Recruiting strategies for hiring qualified dental professionals

– Evaluating resumes and portfolios effectively

– Training and continuing education for dental staff

– How to maintain a positive and collaborative work environment

– Common challenges in dental team management and employee retention.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 3.Dental Marketing: Strategies for Small Dental Offices

– Strategic practice evolution and defining of dental marketing

– Introduction to the importance of marketing in a dental practice

– Identifying and segmenting your target patient demographics

– Protocols to utilize online advertising channels, such as Google Ads and social media ads

– How to establish connections within the local community?

– Implement strategies to keep patients loyal to your practice

– Analysis of everyday tasks and examples of dental marketing.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 4.Protocols of Internal Dеntal Marketing

– Referral programs and patient appreciation: techniques and strategies

– Email marketing and social media engagement

– Protocols of in-office promotions. Analysis of scenarios

– Building a patient loyalty programs

– Community involvement and patient feedback surveys.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 5.Protocols of External Dental Marketing

– The idea behind promoting your dental practice beyond its physical walls

– Establishing structured approaches and methods for achieving effective external marketing results

– Combining external and internal marketing strategies

– Plan and execute targeted marketing campaigns to promote specific dental services or treatments

– Printed marketing materials and how to utilize it to promote your dental office

– Marketing tools: leads, phone calls, new clients

– Protocol of working with emails, facebook ads, social media, SMS, etc.

– The relationship between marketing costs and profitability.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 6.Dental Marketing Campaigns: Strategies for Success

– Communication with patients: strategies and protocols

– The process of creating personalized treatment plans based on patient needs

– How to deliver the best patient experience

– How to promote dental services effectively the full range of dental services your practice offers

– How to partner with local businesses or healthcare providers for mutual promotion

– Starting a successful marketing campaign

– Establish a unified brand image across all promotional materials

– Practice awareness and optimization of online content to improve search engine visibility to attract patients.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 7.The 5 Dials of Return on Investment (ROI)

– Understanding what return on investment (ROI) means in the context of dental marketing and why it’s essential

– Placement of specific and measurable goals for your marketing campaigns

– Analyzing the cost of acquiring each new patient through marketing efforts

– Protocols for advertising dental service

– What should you include in your advertisement?

– How to add more influence to dental marketing?

– The return on investment (ROI). Tracking strategies

– Calculating return on investment (ROI) for advertising and marketing

– Strategies to convert every possible lead

– Identifying and overcoming lost opportunities.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.