5 lessons + 1 free (4h 44min)
Establish a new and a successful dental business with the expert guidance of Gabriel Asulin, a renowned guru in dental marketing and promotion!
An expert-guided blueprint for launching a dental clinic, fueled by strategies, tips, and statistically proved protocols.
Within the course, you will learn in detail about:
– Financial factors to consider when opening a dental office
– The concepts of revenue, income, and profit
– Strategies for patient retention and loyalty programs
– Formulas to enhance sales performance
– The power of social media and effective marketing strategies.
The OHI‑S Complete Guide to Opening a New Dental Clinic: Everything You Need to Know course is best for dentists, practice owners, and clinic managers who want structured, training in the business, operational, and clinical aspects of starting a dental practice. It provides a step‑by‑step roadmap from concept to execution, ensuring a smooth and sustainable launch.
Who Should Enroll
General dentists & specialists planning to open their first clinic.
Practice owners expanding to new locations and needing a structured framework.
Clinic managers & administrators responsible for operations, compliance, and team management.
Early‑career dentists preparing to transition from associate positions to ownership.
Residents & fellows interested in the entrepreneurial side of dentistry.
What You’ll Learn
Business planning: budgeting, financing, and legal considerations for starting a clinic.
Clinic design & equipment: layout optimization, technology integration, and procurement.
Licensing & compliance: navigating regulations, permits, and professional standards.
Marketing & patient acquisition: strategies to build visibility and attract new patients.
Team building & HR: hiring, training, and managing staff effectively.
Operational workflows: scheduling, billing, and digital tools for efficiency.
Case‑based lessons: real examples of successful clinic launches.
+ Topics:
Lesson 1.Key factors to consider before establishing a new dental clinic, as advised by Gabriel Asulin
– Benefits of owning a dental clinic
– Ideal timing for opening a dental clinic
– Financial considerations when starting a dental office
– Pros and cons of establishing a new dental clinic
– Pros and cons of purchasing an active dental clinic
– Steps to acquire an active dental clinic
– Determining the financial worth of dental clinics: methods and considerations.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson 2.Comprehensive financial insights for launching a new dental clinic
– Financial investments in dental clinics: considerations and tips
– Differentiating between revenue, income, and profit
– Financial recommendations according to Dr. Asulin
– Opting for marketing and advertising investments over expensive equipment: Reasons and considerations
– Assessing potential outcomes: the optimistic, realistic, and pessimistic scenarios
– What does your business plan entail?
– The target audience
– Pricing and quality of service
– Partnering with local businesses to promote your new dental clinic.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson 3.Why do dental clinics lose 80% of their patients over time and how to prevent it?
– What do we really mean by “active patients”?
– Build and operate an effective re-call system
– Turn your existing patients into ambassadors for the clinic
– 6 strategies to keep your patients coming back to your dental practice
– Understanding patient expectations in dental care
– Establishing protocols for a successful dental practice
– Evaluating researchers’ findings on how patients select their dentists
– Professionalism as the main marketing tool for dentists.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson 4.Strategies for creating a professional image in the dental industry
– Effective techniques for answering phone calls at a dental office
– Your dental uniform is a reflection of your professionalism
– Showcasing earned certificates and diploma
– The dental clinic official website and social media accounts
– Ethical considerations when discussing patients’ health conditions and treatment options
– Establishing a loyalty program for the dental clinic to encourage patient retention
– Nurturing and empowering your dental practice’s staff: strategies and tips
– Patient-communication: emails, texts, and phone calls
– Persuading your dental patients with easy-to-follow tips.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson 5.Annual strategic plan to enhance the clinic’s revenue and profitability
– Why do dental clinics need an annual business now more than ever
– Assess your patients by performing a statistical analysis of patient database
– Evaluate the number of incoming new patients per month
– The total percentage of active patients in the dental office
– Treatment budget and overall profit of the dental practice
– Providing optimal dental treatment options for patients
– The dental clinic’s sale this year compared to the previous year
– Profitability, treatment price, discount policy compared to the previous year
– Your online presence: marketing and advertising tools
– Patient retention strategies
– How often should you re-call patients?
– The sales closing percentage
– Steps to organizing your dental clinic
– Checklist for creating an effective business plan
– Example for building and writing a business plan.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.
Lesson 6.Strategies to rapidly boost the revenue of your dental office
– Setting a short and long term goals for successful dental business
– Monitor sales and expenses to ensure financial stability and growth
– The most important factors for a successful dental business
– Strategic formula for doubling the dental clinic’s sales
– The three main ways to increase the number of checkups
– Tips and tricks for effectively closing the re-call appointment conversation
– Social media opportunities and advertising
– Tips on how to increase the clinic’s recommendation among potential patients.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentists, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

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