American Society for Dermatologic Surgery Mini-MBA Series

Learn pearls and proven methods of success for practice management and practice marketing.
Part 1: Learn pearls from well-run practices including developing a practice plan; improving front and back office efficiencies; avoiding HIPPA pitfalls; tips to reduce expense drivers; outsourcing; cosmetic practice considerations; and safeguarding your practice against bad employees.
Part 2: Learn proven methods for effective practice marketing and patient communications including tips to: make the most of local media; market a multi-physician/multi-office practice; reach your existing patients; use ASDS statistics to increase message impact.
Part 3: Learn strategies and techniques used by well-run practices including fundamentals that lead to successful practice management; the latest ideas for expanding office-based dispensing; economics of cosmetic procedures; and how to decide on a practice business model.
Part 4: Learn proven methods for effective practice marketing and patient communications including tips for internal marketing, social media, creating and living a brand identity, using staff to market your practice, and the young cosmetic practice.

The American Society for Dermatologic Surgery (ASDS) Mini‑MBA Series is best for dermatologists and dermatologic surgeons who want to strengthen their business, leadership, and practice management skills without committing to a full MBA program.
Who Should Take It

Practicing dermatologists and dermatologic surgeons running private practices or group practices.
Early‑career physicians seeking to build financial literacy and leadership skills alongside clinical expertise.
Residents and fellows preparing for independent practice and wanting a foundation in business operations.
Practice managers and physician leaders who need structured training in strategy, finance, and organizational leadership.

What You’ll Learn
The ASDS Mini‑MBA Series is designed to provide business essentials tailored to medical practice, including:

Financial management: budgeting, revenue cycles, and profitability in dermatologic surgery practices.
Leadership and organizational behavior: managing teams, conflict resolution, and strategic decision‑making.
Marketing and branding: positioning a dermatology practice in competitive markets.
Operations and efficiency: workflow optimization, staffing, and patient experience.
Legal and regulatory considerations: compliance, risk management, and contracts.

 
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Mini-MBA Part 1: Successful Practice Management Presentation: Jody A. Comstock, Heidi Waldorf, 84 min 43 sec
Mini-MBA Part 2: Successful Practice Marketing Presentation: Michael Gold, MD, Mitchel Goldman, MD, 97 min 31 sec
Mini-MBA Part 3: Successful Practice Management Presentation: Mark Nestor, 82 min 46 sec
Mini-MBA Part 4: Successful Practice Marketing Presentation: Michael Gold, MD, Ava Shamban, MD, 82 min 49 sec