What makes the uniqueness of creative solutions? Is originality the main feature of creative products and people? Can creativity be encouraged through training and techniques? Lothar Laux and his team answer these and other questions in a clear and varied way. With many examples and illustrations, they express their fascination for original ideas of creative personalities. They also invite readers to discover their own creative possibilities for themselves. The examples come from applications such as architecture, theatre, television, film, literature, art, media, and product development. The span of the individual themes ranges from the ancient divine spark to the current question of whether the works created with the help of artificial intelligence really achieve the quality of human creativity. Between these two poles, the book provides ideas and material on the following aspects of creativity research: •Creativity: fashion notion between euphoria and skepticism •Originality: qualitative core competence of creativity •Bisocation: the basic principle of humor, art and science •Originality plus model: power techniques •Think inside the box: the new superior paradigm? •Discovery qualities: from questioning to linking •Green meadows in grey everyday life: individual creativity promotion •Highly creative people under the microscope: on three levels and eight levels •Female creativity: long time unknown, now newly discovered •Post-dramatic director theatre: smashing classics As a red thread is the key concept transformation – on which originality is based. – through all chap. With the book you can discover the magic of transformations: fixed meanings are dissolved, ideas and things creatively transformed.
Product Details
Language : German
ISBN-10 : 3456861117
ISBN-13 : 978-3456861111

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