Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank (EPUB)

By Asian Development Bank
Indonesia’s micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience.

It shares findings from a study of MSME merchants using Gojek’s GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic’s impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants’ experience with online platforms and developing mutual benefits.

Product Details

Publisher ‏ : ‎ Asian Development Bank (October 24, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 62 pages
ISBN-10 ‏ : ‎ 9292703838
ISBN-13 ‏ : ‎ 978-9292703837