OHI-S How to turn your profession into a business Step by step guide for dentists

9 lessons + 1 free (11h 1min)

Inspirational intensive for dentists “How to turn your profession into a business” from leading dentists-businessmen and marketers!

The training consists of 3 modules:

– Marketing

– Personal brand

– Management.

After completing this course, you will:

– create and develop a personal brand

– increase your income through effective marketing

– avoid the mistakes that beginners and experienced businessmen make

– find a balance between work and personal life.

The course is сreated for:

– Doctors who want to build a personal brand and work for themselves

– Owners or managers of a dental business.

The OHI‑S “How to turn your profession into a business: Step‑by‑step guide for dentists” is best for dental practice owners, general dentists, specialists, and clinic managers who want practical, CE‑accredited training in marketing, personal branding, and management tailored to dentistry. It’s ideal if you’re ready to move beyond ad‑hoc tactics and build a scalable, patient‑centered business.

Who should enroll
Practice owners: aiming to grow sustainably with modern marketing and operational systems.
General dentists & specialists: wanting to build a personal brand and attract the right patients predictably.
Clinic managers & administrators: seeking structured tools to optimize workflows and team performance.
Early‑career dentists: preparing to launch or join a practice with a strong business foundation.
What you’ll learn
Marketing: online/offline strategies to promote your clinic and services effectively.
Personal brand: step‑by‑step plan to build a professional brand, including social media presence.
Management: digital tools to streamline appointments and operations for efficiency and patient experience.

 

+ Topics:

Lesson 1.Dental business development tools: online promotion and brand building. Introductory lesson

– What is marketing?

– Marketing tools:

– Video testimonials

– Testimonial book

– E-brochure

– Newsletter.

– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection

– Influencers in the promotion of the clinic

– Internet marketing:

– Website

– Webinars

– YouTube

– Social media

– Online consultations.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 2.Dental business development tools: online promotion and brand building

– What is marketing?

– Marketing tools:

– Video testimonials

– Testimonial book

– E-brochure

– Newsletter.

– Patient loyalty: myths and reality

– Guide to creating video testimonials

– Newsletter: details and important aspects

– VIP seminars: preparation stages and topic selection

– Influencers in the promotion of the clinic

– Internet marketing:

– Website

– Webinars

– YouTube

– Social media

– Online consultations.

– Tactics in relation to negative reviews

– 10 main factors characterizing the quality of a dental clinic

– 3 important characteristics of the clinic for the patient.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 3.10 ways to engage patients with TikTok and Instagram

– The history of social media videos: from YouTube to Tik Tok

– Tips and tricks for creating and editing short-form videos

– Video content: importance for the promotion of the clinic in social media

– 10 effective dental-related video ideas that you can create now

– Where to get new ideas for videos?

– Tips for beginners to work with TikTok and Instagram

– How to catch people’s attention within the first second of their scroll

– How to get your dentist and team onboard to be consistent with your video strategy.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 4.Dental marketing: if it doesn’t make money it doesn’t make sense

– Importance of marketing for the modern dental practice

– The difference between marketing a service and marketing a product

– Categories of dental marketing

– The role of the team in the promotion of the dental clinic

– The patient as a marketing tool

– Initial contact with the patient: how to gain trust

– The dilemma of pricing

– Ways to keep patients in the clinic

– External marketing in dentistry

– Communication as a tool for finding new customers.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 5.Information systems and e-business management

– The communication revolution: the history of the Internet

– Enterprise Resource Planning (ERP): role in business management and methodology

– ERP modules: tasks and functions

– Advantages of ERP

– Customer Relationship Management (CRM): types, functions, benefits

– What are business information systems?

– E-business management for developing dental clinics.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 6.Work-life balance: remote management of a successful dental business

– Concepts for creating a strong business mentality

– How to turn a clinic into a successful company

– Phases of business activity

– Analysis of the current situation in business: setting goals and creating an action plan

– Time, financial and human resource management in the clinic

– Creating a marketing strategy plan

– Process automation to be more productivе

– Development of the concept of personal branding.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 7.Digital Marketing: the truth for the dental clinic

– Social media as a modern marketing tool

– Principles of creating an attractive website

– Search engine optimization

– TikTok, YouTube, Instagram: advantages and disadvantages

– Facebook’s capabilities in promoting the clinic

– Facebook business page: performance analysis

– Business page promotion rules

– Business page management: delegate or not

– Reaction to reviews and complaints: tactics

– Coverage and frequency of repetition of advertising

– How to make a business page on Facebook effective

– Disadvantages of Facebook marketing

– Google places: advantages of using

– TV shows and how useful could they be to your business.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 8.Social media for dentist personal branding

– What is a personal brand?

– LinkedIn: account set up and optimization

– Facebook: business page vs personal profile

– Instagram: distinctive features

– Methods of effective hashtags using

– Types of content and how they work on different platforms

– The features of LinkedIn, Facebook and Instagram

– Strategies for building your own audience: engagement

– How to analyse insights for each platform.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 9.How to build a personal brand: an action plan

– Stages of personal brand formation:

– to build and discover

– engage and scale

– convert and succeed.

– The “golden circle” concept: what, how and why?

– Personal brand development: how patients find a doctor

– 5 advantages of strong personal branding

– Social networks and content marketing

– SWOT analysis: methodology and advantages

– Rule 20/80

– Plan of action: from graduating to starting up a clinic

– SMART tasks: principles of expert blogging

– The law of diffusion and innovation

– 10 mistakes when building a personal brand.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 10.Free (organic) traffic from Facebook and Instagram

– What is organic traffic?

– 6 keys for generating organic leads in social media

– How the algorithm works on both Facebook and Instagram

– The importance of engagement on social media

– New features of Facebook and Instagram to increase brand exposure and grow audience

– The step-by-step activities that you can use to get your content seen by more people

– How to analyse which content drive the most traffic using third party software.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.