Media/Impact: An Introduction to Mass Media, 13th Edition (PDF)

By Shirley Biagi From media history to today’s rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence–how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider’s look at what it’s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
Product Details

ASIN ‏ : ‎ B0CM3Q3N5K
Publisher ‏ : ‎ Cengage Learning
Publication date ‏ : ‎ June 10, 2024
Edition ‏ : ‎ 13th
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 8214135516
ISBN-13 ‏ : ‎ 979-8214135519