4 lessons (4h)
Start up a new and successful dental office with the expert guidance of Christopher Phelps, a dentist and Amazon best-selling author in dental marketing!
Only clear strategies and ideas are presented to guide you in successfully opening a dental office from scratch in this comprehensive ONLINE WORKSHOP.
You will learn in details about:
– The pillars for starting a new dental office
– Dental office management skills
– Dental office team communication and task assignments
– Factors for improving patient communication
– Dental marketing based on real-life experience of a practicing dentist.
It’s your opportunity to gain marketing experience and strategies from a fellow practicing dentist, just like yourself. Dr. Christopher Phelps will provide you with mentorship and guidance towards the successful establishment of your unique dental practice!
The OHI‑S Online Workshop on Starting Your Dental Office: Strategic Planning by Dr. Christopher Phelps is best for dentists, practice owners, and dental entrepreneurs who want structured, guidance on launching and strategically managing a dental office. It emphasizes evidence‑based business planning, financial management, and growth strategies tailored to dentistry.
Who Should Attend
General dentists & specialists (prosthodontists, orthodontists, periodontists, endodontists) preparing to open their own practice.
Dental entrepreneurs & practice owners seeking to refine or expand their strategic planning.
Young dentists & associates transitioning from clinical roles to ownership.
Clinic managers & administrators responsible for implementing strategic and financial plans.
Residents & fellows interested in practice management alongside clinical training.
What You’ll Learn
Strategic planning fundamentals: how to design a roadmap for starting and sustaining a dental office.
Financial management: budgeting, investment, and profitability strategies specific to dental practices.
Marketing integration: aligning practice growth with patient acquisition and retention.
Operational systems: staffing, scheduling, and workflow optimization.
Case‑based lessons: real examples of successful dental office launches and growth strategies.
+ Topics:
Lesson 1.Aligning Your Goals, Mission and Mindset for a Successful Dental Practice
– Dental practitioners vs the CEO. What’s your role?
– The business side of dentistry
– The prelude to strategic successful dental practice
– Successful dental business: introduction to a strategic dental practice evolution
– Defining and setting goals for the success of the dental office
– Refining your strategies: vision, goals, and final destination
– Team work for the success of the dental practice
– How to buy back your time while attaining radical growth
– Aligning team mindset for practice evolution success
– Brainstorming your practice’s strategic shift to greatness
– Setting tactical practice goals & how to achieve them.
Lesson 2.Building a Dynamic and High-Achieving Team for Your Dental Office
– You mindfest, personal, and team goals
– Assessment of team behavior through kolbe’s conative theory
– The team productivity based on employee strengths
– How to cultivate dynamic team synergy
– How do others see you or your actions?
– Opportunities and risks
– The power of “WE”
– The implementation of effective communication strategies within your team
– The establishment of clear roles and responsibilities for team members
– Decision-making processes in group settings.
Lesson 3.Starting from Scratch. Dental Marketing Techniques for Starters
– How to start from scratch when opening a new dental office
– What are your past experiences? What would you do differently?
– Networking to help promote your dental office
– Capabilities, opportunities, and relationships to promote your dental practice
– How to utilize internal marketing at your dental practice
– How to utilize external marketing at your dental practice
– Dental marketing tactics that attract more patients.
Lesson 4.Important Aspects of Running a Successful Dental Office
– Patient attrition. Evaluating the total number of incoming new patients
– The 7 pillars of external dental marketing
– Internal dental marketing and the referral system
– What are the lost opportunities of your dental office
– Assessing patient values and level-setting expectations
– How to market your dental practice in today’s day and age of dentistry?
– Provider plans and choosing the right associates.





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