OHI-S Online workshop on dental marketing protocols and strategies by Dr. Christopher Phelps

12 lessons + 1 free (11h 52min)

Dr. Christopher Phleps’s protocols and strategic planning on the first online workshop on dental marketing!

The lecturer is a fellow dentist and Amazon best-selling author on dental marketing and dental business management! His online workshop is your guidebook to successful marketing for your dental business, using the best and most efficient methods and protocols.

You will learn in detail about:

– Protocols for internal and external marketing

– Protocols for full-scale advertising

– The 7 pillars of dental marketing

– Targeting strategies for your audience

– Tracking and calculating return on investment (ROI) from marketing campaigns

– Dental office team communication and task assignments.

Your opportunity to acquire marketing protocols, tips, and strategies directly from Dr. Christopher Phelps! This online workshop will provide mentorship and guidance to help you successfully market your dental office.

The OHI‑S Online Workshop on Dental Marketing Protocols and Strategies by Dr. Christopher Phelps is best for dentists, practice owners, and dental managers who want structured, training in evidence‑based marketing strategies to grow and sustain their practices. It emphasizes practical, ethical, and patient‑centered approaches to marketing that improve case acceptance, patient retention, and overall practice profitability.

Who Should Attend
General dentists & specialists (prosthodontists, orthodontists, periodontists, endodontists) who want to attract and retain more patients.
Dental practice owners seeking to scale their business with proven marketing systems.
Clinic managers & administrators responsible for implementing marketing protocols and tracking results.
Associates & young dentists learning how to build a patient base and grow professionally.
Dental hygienists & assistants who contribute to patient communication and case acceptance.
What You’ll Learn
Marketing protocols: step‑by‑step strategies tailored for dental practices.
Patient psychology: understanding decision‑making to increase case acceptance.
Retention strategies: keeping patients engaged and loyal to the practice.
Referral systems: building word‑of‑mouth growth ethically and effectively.
Digital & traditional marketing: integrating online presence with in‑office strategies.
Case‑based lessons: real examples of successful dental marketing campaigns.

+ Topics:

Lesson 1.Introduction to dental marketing and its impact on the dental industry

– How to survive the trend of corporate dentistry

– The science of influence and persuasion

– Protocols to increase case acceptance

– Dental marketing: terms and definitions

– Protocols to application of dental marketing to your practice

– Internal marketing and networking

– Public relation. Promotion ideas and marketing opportunities.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 2.Introduction to the science of influence in dentistry and the foundation for all things marketing

– Understanding the role of influence in dentistry

– Importance of patient communication and persuasion

– Psychological principles in patient interactions

– Key influencers in the field of dentistry

– Importance of branding and identity in dentistry

– Effective use of patient testimonials and reviews

– Measuring the success of dental marketing efforts.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 3.How to build your authority and credibility in the dental business

– Obtaining relevant certifications and credentials

– Strong online presence through a professional website and social media

– Showcasing patient success stories and testimonials

– How to offer informative content through blogs, webinars, or podcasts

– Staying updated with the latest industry trends and advancements

– How to reduce no shows and get more referrals?

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 4.Marketing and advertising. The pillars of the dental business

– Marketing 101: definitions and understanding of the main goal

– Marketing and advertising protocols

– The three different types of marketing

– Gross root marketing protocols

– What is my market, and whom am I marketing for?

– The patient mindset barrier

– Benefits of dental saving plan

– Grass root marketing combined with a dental saving plan.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 5.Internal marketing for your dental business

– Referral programs and patient appreciation

– Email marketing and social media engagement

– Protocols of in-office promotions

– Building a patient loyalty programs

– Community involvement and patient feedback surveys.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 6.Introduction to external marketing in dentistry

– The main concept of external marketing your dental business

– Protocols of effective external marketing

– Combining external and internal marketing strategies

– Marketing tools: leads, phone calls, new clients

– Protocol of working with emails, facebook ads, social media, SMS, etc.

– Marketing cost and profit revenue.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 7.Identifying your primary audience. Tips and tricks

– The 7 pillars of external dental marketing

– Targeting specific audience with marketing and advertising strategies

– Defining your message to the selected audience

– How to find your target of audience

– The demographic report for better advertising

– Map your market and group of audience: age, occupation, etc.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 8.The distinctive message to convey to your target audience

– How to stand out in this competitive dental business

– Your main message to the targeted audience

– Protocols for advertising dental service

– What should you include in your advertisement

– How to create a powerful message, advertise it and profit from it?

– Dr.Phelps ideas for advertising and targeting the audience

– Scenario explanation and discussion.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 9.Choosing the best advertising channel for your dental practice

– Choosing the best advertising channel for your dental practice

– Techniques and protocols for reaching your audience

– Billboards and newspaper inserts: challenges and effectiveness

– Outside-of-the-box ideas for advertising your dental business

– Strategic planning for profitable advertisement

– Online dental marketing. Protocols, strategies, benefits and challenges

– Organic SEO results

– Content creation for advertising and marketing purposes

– Detail or content based marketing. What’s really the main difference?

– Map your content according to your targeted audience.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 10.Service offerings. How to attract higher-quality patients to your dental practice

– Quality vs quantity. Guidelines and approaches to consider in your dental practice

– Protocols of advertising your service offering

– Examples of service offering and convenient sales

– Giveaways and special deals

– Special offer strategies for long-term business partnership

– How to add more influence to dental marketing

– The return on investment (ROI). Tracking strategies.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 11.The science of influence in dental business marketing

– Protocols and strategies to improve your advertisements

– Reciprocity strategies to enhance patient loyalty

– Attracting new patients: Strategic planning and advertising

– Patient testimonials and feedback

– Discussion of clinical scenarios.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 12.Missed opportunities: A common challenge faced by every dental office

– Calculating return on investment (ROI) for advertising and marketing

– Strategies to convert every possible lead

– Identifying and overcoming lost opportunities

– Team management: assigning tasks and duties

– A missed call means a missed profit. How to ensure you never miss a phone call from a new patient

– Solutions to common everyday marketing and advertising challenges you may encounter while running a dental business

– Phone calls through a call center.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.

Lesson 13.Missed opportunities due to ineffective staff conversions

– Enhancing staff conversion rates through telephone communication

– How to deal with price shoppers

– Working with dental insurance: Insurance verification check

– How to increase the number of new patients: Simple tricks

– Team management: assigning tasks and duties.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, General dentists.