OHI-S Dental office or clinic management. Unleashing business potential

6 lessons (8h 27min)

Сourse on the development of a dental clinic or office. After completing this training, you will be able to grow a profitable business, as well as avoid mistakes in doing business.

Lecturer – Laura Nelson – a leading consultant to dental clinics from the USA.

In this course you will learn:

– How to make a clinic client a “patient for whole life”

– How to build time management for the effective operation of the clinic

– How not to lose profit in case of no shows & cancellation

– How to communicate with employees and be a “dream team”

– How to interview and hire only the best of the best candidates

– How to involve the team in the process of hiring and training new employees.

First of all, this course is suitable for managers and owners of a dental clinic or office. Secondly, for those who want to open their own office or become a manager.

The OHI‑S Dental Office or Clinic Management: Unleashing Business Potential course is best for dental practice owners, general dentists, specialists, and clinic managers who want structured, training in business management, leadership, and growth strategies tailored to dentistry. It emphasizes practical tools for optimizing operations, improving patient experience, and maximizing profitability.

Who Should Enroll
Dental practice owners aiming to grow their clinic and unlock its full business potential.
General dentists & specialists (prosthodontists, orthodontists, oral surgeons) who want to strengthen management and leadership skills.
Clinic managers & administrators responsible for daily operations, staff coordination, and financial oversight.
Young dentists & residents preparing to open or join a practice with a focus on business sustainability.
Mid‑career professionals seeking to modernize their clinic with digital tools, marketing, and patient‑centered strategies.
What You’ll Learn
Business foundations: financial planning, budgeting, and profitability analysis for dental practices.
Leadership & team management: motivating staff, improving communication, and building a strong clinic culture.
Patient experience optimization: strategies for retention, satisfaction, and service excellence.
Marketing & growth: digital marketing, branding, and reputation management for clinics.
Operational efficiency: workflow design, scheduling, and technology integration.
Case‑based lessons: real examples of clinics that successfully scaled and improved outcomes.

+ Topics:

Lesson 1.Face-To-Face: Delivering an Immersive Customer-Centric Experience

– Administrators as the face of the clinic

– The value of teamwork

– Why patients don`t come back?

– 5 criteria for perfect customer service

– Basic rules of the customer service

– Phone Service: SMILE Guide and Goals

– Presentation of the treatment plan to the patient: principles

– Team Communication: 3 Rules of Leadership.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 2.Clocked-In: Make Every Minute Matter

– How to make the clinic work effectively?

– Organization of a dental clinic

– Keys to effective time management

– Priorities: efficiency or workload

– Analysis of working hours

– Delegation of responsibilities

– Top 10 dental office soft skills

– The importance of morning meetings of employees.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 3.Take Control: Maximize The Schedule, Optimize Productivity

– Principles and problems in scheduling

– Block schedule concept

– IMPACTS: reasons for an unsuccessful schedule

– Analysis of the clinic’s work: daily and monthly report

– Reactivation of patients

– Verbal skills of employees: the importance for an effective schedule

– Cancellation of the visit: types and policy of the clinic

– How to use the cancelled time?

– Motivation of the patient to enroll in the clinic: rules.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 4.Getting Along: Talking It Out, Keeping Teams Strong

– Team: if employees don’t get along?

– The 7 C’s of effective communication

– 3 causes of conflict in the workplace

– The communication cycle in the team and with the patient

– 8 tools for conducting difficult discussion with the team

– Verbal and non-verbal communication methods

– Active listening as a guarantee of effective work.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 5.Outlining the hiring process

– The process of hiring employees: when and whom to accept

– Clinic culture: values and goals of employees

– Creating a list of requirements for a candidate: trainee or talented

– Advertising to attract employees: basic principles

– Where to look for a new employee

– Resume evaluation: identification of “red flags”

– Recommendations to us: pros and cons.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

Lesson 6.Interviewing and selecting right candidate

– Phone interview: who to invite to a personal meeting

– Personal interview: first impression

– What questions should I ask at a personal meeting?

– Training of new employees: recommendations

– On-the-job briefing: checklist

– Mistakes in training new employees

– Involvement of the team in the process of hiring and training new employees.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.