Introduction to Market Access for Pharmaceuticals 1st

Introduction to Market Access for Pharmaceuticals 1st

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by Mondher Toumi (Editor)

Earn 12 points worth 12 $
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Introduction to Market Access for Pharmaceuticals 1st 

by Mondher Toumi (Editor)

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers� needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

 

Product Details

  • Digital eBook
  • Publisher: CRC Press; 1 edition (July 27, 2017)
  • Language: English

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