The Aesthetic Society The Business of Launching Your Practice 2025

Description

+ Include: 9 videos, size: 4.42 GB
+ Target Audience: plastic and facial plastic surgeons, dermatologists, oculoplastic surgeons
+ Sample video: contact me for sample video
+ Information:
A practical, step-by-step program on starting and scaling a modern aesthetic practice. Faculty translate real-world experience into actionable playbooks for strategy, finance, operations, marketing, compliance, and patient experience.
What You Will Learn

How to choose a business model (solo, group, MSO, concierge) and build a 1–3 year plan

Budgeting, pro formas, capital needs, and smart purchasing/leasing of equipment

Legal & compliance basics: entity formation, contracts, employment, HIPAA, informed consent

Pricing strategy, service mix, and membership/subscription models

Branding, website, SEO, social/media ads, and content that converts

Patient acquisition funnels, consultations that close, and retention/recall systems

Hiring for culture: role design, compensation plans, training, and KPIs

Policies, workflows, and tech stack (EMR/CRM/payments/telehealth) for efficiency

Risk management: insurance, protocols, incident response, and reputation protection

Event Details

Format: Case-based lectures, toolkits, and interactive Q&A

Structure: Sequential modules from pre-launch planning to growth and optimization

Takeaways: Templates, checklists, calculator worksheets, and sample policies

Who Should AttendPlastic and facial plastic surgeons, dermatologists, oculoplastic surgeons, med-spa physician owners, administrators, and practice managers preparing to launch or relaunch an aesthetic practice.
Why Attend

Replace guesswork with proven playbooks and benchmarks

Avoid costly early mistakes and accelerate time to profitability

Build a patient-centric, team-friendly practice with scalable systems

Topics

Building Your Aesthetic Practice

Diversifying Your Practice and Yourself

Practice Start Up Panel & Building a Great Team

What Path Should I Take Academics, Hospital Employment, or Private Practice

Ancillary Services & Expansion

Billing & Compensation

Finance & Accounting

Legal & Regulatory

Marketing & Social Media